At the beginning of 2016, NiRa Rubens was born from the creativity combined with the love for color of Nicoletta and Ramon . The context is the Riviera del Brenta, a place of great artistic and cultural tradition for its patrician villas, designed and frescoed between 1400 and 1700 by artists such as Palladio, Titian, Tintoretto and Tiepolo.

A new brand and a young company where everything exudes research and art, starting from the name NiRa, composed of the initials of the founders' names combined with Rubens, a tribute to the famous Flemish painter, the master of color. All NiRa Rubens creations are distinguished by the decorations hand-made by artists-artisans trained at the Academy of Art in Venice.

The universal symbols of the star and the heart reinterpreted and reconstructed inspire each NiRa Rubens collection and are applied to the footwear with various and original painting techniques, experimenting with chromatic solutions of different nature.

The red heart is certainly the symbol of reference for NiRa Rubens: it contains the strength of fire combined with the expressiveness of love. For example, the heart is painted together with the star on the evergreen sneaker models that have marked the steps of several generations and will still accompany them.